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Sales Enablement

I offer comprehensive marketing consulting services for media technology vendors. My expertise includes strategic partnerships and go-to-market communications to introduce innovative streaming media SaaS offerings to the market. 

Selective Outcomes: 

• Google: Developed a marketing plan for Google Cloud Platform personalization services, authored a white paper, and coached staff on creating impactful blog posts. 
• Imax: Created marketing collateral to secure new major media clients and provided executive media training for the CEO over an 18-month contract. 
• AWS: Led a website revision for the media and entertainment group, updating the site with current case studies and use cases within Amazon's publishing guidelines. 
• Frequency: Established the marketing department, increased visibility with press and analysts, coordinated speaking opportunities, created press releases, and initiated planning for an email newsletter within an 8-month contract. 
• Verimatrix: Conducted market research and authored a series of white papers. Assisted in defining market positioning for a new no-code SaaS product, collaborating directly with the company and through a project with Omdia. 
• Tegna: Collaborated with broadcast and digital teams to enhance live streaming capabilities on digital properties. Designed a training program for Tricaster and conducted a data audit to consistently measure website traffic usage. ​

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Public Speaking

​Conference Moderation

Engaging public speaker for keynote interviews, panel moderation and workshop host for industry events, as well as invite-only corporate functions. Reputation for exceptional speakers/attendee interaction.

​Streaming Media (2018 – present)

• 15 – 20 panels annually for keynotes and panels

National Association of Broadcasters (NAB) (2023, 2024)

• Streaming 3D movies to Apple Vision Pro with MV-HEVC – Apple, Disney, Dolby, Ateme
• Why Your Premium Video Is Too Good – Imax
• HDR10+ – Imax, Samsung

​TV of Tomorrow (2021 – present)

• Addressable Advertising – Comcast, DirectTV, Fox, Adstra, Cadent
• Advertising related and user experience panels

 

Workshops

​Development of training for in-person or remote courses on replacing legacy technologies. Topics include:
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• Creating free ad supported TV (FAST) channels
• Live streaming and media playout
• Media asset management
• App development
• Analytics and measurements

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Editorial

As a contributing editor for Streaming Media Magazine, I have over ten years of experience writing in-depth articles and news coverage on technical trends impacting the media industry. My articles cover media industry executive profiles and topics such as Generative AI, AI/ML, FAST, personalization, OTT, UI/UX, cloud, asset management, metadata, ad operations, live streaming, content delivery, monetization, and CTV. ​

Articles