REALITY SOFTWARE 

Media Technology, Management & Marketing
I help companies drive transformation in the media industry by evaluating gaps, designing go-to-market campaigns and building communication strategies for their technology solutions. I am an experienced consultant with a specialization in media technology. I leverage my background in software development, project management, journalism and marketing to deliver the help they need to succeed. 

Please schedule a call to discuss.
Marketing
I offer comprehensive marketing consulting services for media technology vendors. My expertise includes go-to-market communications to introduce SaaS offerings, market development and strategic partnerships. 
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  • Development of marketing plans and strategy based on competitive research to develop clear strategic positioning
  • Program management to scope and keep projects on track with cross functional teams
  • Identification of partnership opportunities based on my network of contacts and industry knowledge
  • Writing wide range of sales marketing and training content
  • Creation and collection of measurement KPI’s to determine project success
  • Mentorship solving for any bottlenecks which prevent effective execution
  • Executive media training to improve engagement for public speaking opportunities
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Tech Training
Stay up-to date with industry trends in media technology, from how to build FAST channels, evaluate vendors or even develop new skills. I provide:
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  • Media training to improve messaging with press interviews
  • Introduction workshops to many of the tools used to deliver streaming
  • Help with improving blog and technical writing

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Editorial
I provide both editorial coverage, as well as help creating thought leadership for executives in the media technology industry. Before I was a software developer and company founder, I started out as a writer.

Now, as a contributing editor for Streaming Media Magazine, my technical background enables me to create compelling stories to examine the changes media companies need to follow in order to stay competitive.

I have over ten years of experience writing in-depth articles and news coverage on technical trends impacting the media industry. 
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